I am a Senior UX Researcher and lead the UX research for the PR Newswire team at Cision. Over the past 5 years, I have been working on projects across all stages of research (a few examples from early years are listed below). Many of these projects have developed into new products.
One of the most rewarding parts of my work is seeing research help bring ideas to life. A project I'm especially proud of started as a hackathon concept for an AI-powered workflow, grew into a strategic product initiative, and ultimately evolved into the brand new PR Newswire Amplify platform.
Here's what my colleagues and stakeholders have said about working with me.
"She acts as a stabilizing force. When we faced ambiguity, her calm demeanor and structured approach to research helped the team pivot from confusion to clarity. She is not just a researcher; she is a strategic partner who elevates the work of everyone around her." - Product Director
"Her biggest strength is her ability to help ground our team, by asking the right questions and knowing which questions we need to start with. Her questions lead to highly informative research projects that help define what we need to build." - Senior Product Designer
To set up a portfolio review, email me at ncsuxing@gmail.com
Works that are not under NDA are available on other pages.